Future licensing & franchise opportunities

Your own business.
Our kind of flavour.

Your own shop, inspired by our Melbourne markets. Register your interest in our future licensing or franchise model.

Concept in development

Register my interest

No fee to register. No commitment.

The Mr Bratwurst shop counter and charcoal grill at Prahran Market
Mr Bratwurst at Prahran Market — one of the inspirations for the concept.

A small shop. A hands-on future.

Be the person
behind the counter.

A compact shop at a busy location, run by a hands-on owner. Good food, friendly service and the Mr Bratwurst market experience.

A compact format

A focused shop footprint and a straightforward food offer, inspired by our existing market locations.

A place people pass

Markets and other lively places where people already come to shop, meet and find something good to eat.

An owner at the heart

A concept aimed at hands-on operators who enjoy good food, everyday customer service and being part of a local community.

See where the idea comes from

Inspired by our Melbourne market shops.

Two existing shops inspire the concept. Neither is offered for sale.

The Mr Bratwurst shop counter and charcoal grill at Prahran Market

Prahran Market

Our first Melbourne market home, opened in 2014. A counter, the charcoal grill and direct contact with customers.

Explore this location
The Mr Bratwurst location at South Melbourne Market

South Melbourne Market

Our second Melbourne market location, opened in 2026. The same German sausage tradition in another market setting.

Explore this location

Examples only; registering reserves no location or territory.

Be part of the conversation

Your own shop?
Let’s talk.

Name, email and your preferred area are enough to get started.

What happens next?

  1. Your interest helps us understand potential locations.
  2. We may contact you to learn more.
  3. We’ll share updates as the model develops.

Locality data: GeoNames

No site or business plan needed.

Tell us a little more (optional)

A preference, not a confirmed programme launch date.

Your details & privacy

We use your details for this enquiry and relevant partner updates. You can ask us to stop at any time. Privacy policy

Expression of interest only. No approval, purchase or agreement.

A few things to know

Early interest. Clear expectations.

Is a franchise available to buy now?

Not yet. The model, fees, required investment and support are still in development.

Will this be licensing or franchising?

Licensing or franchising is still being decided. We’ll explain the structure before offering any opportunity.

Do I need a location or hospitality experience?

Not to register interest. Tell us your preferred area; your background is optional.

What could I earn, and what would it cost?

Fees and earnings projections are not available. Rent and operating costs vary by site. Income and returns are not guaranteed.

Does registering reserve a territory or commit me to anything?

No fee or commitment. Registering does not reserve a site, territory or agreement.

A little shop. A new chapter.

Tell us where you could picture a Mr Bratwurst of your own. We’re listening.

Register my interest